It's not very often an orange juice commercial makes me want to be a better shooter.
But this is no ordinary orange juice commercial.
I saw this Tropicana spot for the first time a few days ago. I thinkit's one of the most beautifully filmed Canadian commercials in a long
time, and Patrick Watson's "The Great Escape" is a perfect track for
the ad. Kudos to DP Chris Mably (http://chrismably.com) and Director Samir
Mallal (http://www.samirmallal.com).