It's not very often an orange juice commercial makes me want to be a better shooter.

But this is no ordinary orange juice commercial.

I saw this Tropicana spot for the first time a few days ago. I think
it's one of the most beautifully filmed Canadian commercials in a long
time, and Patrick Watson's "The Great Escape" is a perfect track for
the ad.

Kudos to DP Chris Mably (http://chrismably.com) and Director Samir
Mallal (http://www.samirmallal.com).